UPDATE: 6/10/2017: I cleaned this post up a bit because it was very messy. My perspective hasn’t changed, nothing’s really changed.
Yes, this post is kind of in response to Prattle’s post on “clickbait”. And I am going to “prattle” on about how I disagree with the logic she presented. I still like her. Maybe even sexually but I wanna get to the point.
“Clickbait” started around 5-6 years ago, hard to recall. I think it initially became a “thing” on a Pewdiepie video and it was probably done jokingly. But the internet decided to alienate it in a way that it just was a negative thing. Nobody liked it. Clickbait was just putting a picture or a title that wasn’t relevant to the video.
But clickbait seemed to have dyed down over the years or it’s just evolved into a meme. Prime examples: (Gone Sexual) or (Gone Bad).
What is clickbait now?
But I could be wrong because Prattle talked about this idea that clickbait, nowadays, is more like an exaggerated title and that’s it.
I actually have an example of a post from my own blog titled: “The Melancholy of Haruhi Suzumiya│The Worst Anime Ever“
And the reason I made this post was because people threw around the words “I hate this anime” like it was normal and I get that people do that. But they obviously don’t really mean it. So I thought about what anime I strongly disliked and I dislike a lot of anime but I don’t hate any anime because I recognize the work was put into them. But Melancholy was an anime I couldn’t respect for a few reasons I talked about in the post and it was the only anime I’ve seen that I felt like it intended to disrespect the audience and anime in general. Hence, I thought it was “the worst anime ever” and that title was the first thing I wrote because it came from the heart.
But the internet originally made ‘clickbait’ what it was BEFORE and the internet seems to have decided that this is what it is NOW. So, I guess it is clickbait. But then I have to make the argument that clickbait isn’t bad at all. Which is eating me inside because clickbait automatically translates to cancer in my brain but fuck it.
Reasons to title this way:
We make these kinds of titles because it is the most efficient way and doesn’t sound.. weird. Like, if I titled my post ‘The Melancholy of Haruhi Suzumiya│What I think Is The Worst Anime Ever‘. Took me 3 minutes to make that sound as good as possible but it sounds like i’m trying to cater to people who don’t like the sound of “objective statements” and if I was a viewer of a post titled like this. I would be offended because it sounds like it’s treating me like i’m an idiot. Like I DON’T know that this is a subjective perspective of one person. When objectively, it IS a subjective perspective of one person. There should NEVER be a point where someone has to start off a video or post stating: “this is just my opinion and is completely subjective.” Because that is the silliest thing ever. I would click out of that post/video ASAP.
So, that’s one of the reasons why me and a few others would title posts like that. It’s to not insult the viewers. If viewers do come in and even think that said person might be stating something “objectively”, I think you wouldn’t last long on the internet. Same goes for people who do think their stating something objectively, their probably even stupider though.
Another reason is because it’s generally the first thing that comes to mind. I mean, I do watch the anime youtubers who have a passion for their work and actually a lot of them are very passionate. Even the ones I don’t like. Except The Pedantic Romantic, that guy clearly would do anything else if it meant better pay.. He’s just not a respectful youtuber but that’s a whole different rant. And when you create this post the first thing that should come to your mind is the title. Because the title is just a summary of what you feel, in this case. Which is why I am always confident in my work because the title is ALWAYS first to me. If it is not, then you may want to question how much you wanna talk about the subject at hand.
And the final reason really just comes down to confidence. You sound confident, you sound convincing and ultimately that is the goal. To convince others of your opinion the best way that you can. It’s not about having different opinions, it’s about presenting your opinion and having people relate to it. To those who don’t relate with it, obviously can disagree and there’s nothing stopping anyone from changing their minds on the subject.
Reasons why it’s bad to see it as “clickbait”
Which brings back to the negativity that comes with the idea that these videos are ‘clickbait’.
For one, if you automatically label something as ‘clickbait’ you probably don’t watch what could be a good video.
Secondly, this just spreads negativity. Because clickbait is a fucking bad word on the internet. If you are labeled with clickbait it’s horrendous. It FEELS horrendous because people just look at the video negatively and don’t listen to the content at hand. It’s pretty much guaranteed to cause a few downvotes and negative comments.
Thirdly, and this is probably the worst one: it causes fear. I would think why a lot of people who fear going creating content and sharing their views on the internet and a lot is caused by anxiety, i’m sure. But the idea that people can label certain content they make as “clickbait”, I can see how terrifying that would be.
The final reason and this is one that came to mind when Prattle responded to me and stated the following: “I want people to frame their headlines more appropriately – hit the breaks a little bit on the superlatives and reachy exaggerations to provide a more accurate description of what’s actually happening. If you truly believe an anime is “the best” then you’re more than welcome to feel that way and express that, just try to frame that in a way that’s true to you rather than a title that reads like an objective piece.”
PRATTLE! HUNNY! Like I said, I LIKE you. I really do. But you have to know that is pure bullshit. What you are saying is: we HAVE to title our content in a way that appeases your standards and that we have limited say in how we title our content. Because as I’ve expressed, title comes from the passion we have for creating content. And is generally the first thing we write. The truth is: there is no “Reaching” there is no “exaggeration” this is just how we genuinely feel on the subject. But the hardest part is that we have no say if it’s “clickbait” or not. The viewers who think much like yourself are the only ones who have a say in it. We, the creators, don’t. That’s not right! That’s horrifying!
It’s horrifying that we can state truthfully how we feel and other people will misunderstand and therefore alienate it in a negative way. So, I just don’t agree with this way of thinking at all. It just brings a shitload of negativity, it doesn’t help in any way shape or form and it causes fear.
That’s all I have to say on the subject. I plead that you give this more thought. I’m gonna go watch Viva Pinata: Trouble in Paradise playthroughs now to make me happy as I rest. Thank you for reading.